"As a junior player I benefited a lot from the excellent youth organisation. Now it is time I give something back", Nino Niederreiter is quoted on EHC Chur's website.
For Chur, the NHL player will serve as an ambassador, board member and consultant. Without any payment, as Niederreiter and the EHC Chur emphasize. "EHC Chur is always the club of my heart", Niederreiter says.