"The clubs can thus minimize economic damage themselves with the sale of advertising space that was previously blocked for central marketing," Pascal Singer, director of the Swiss League, tells the newspaper. "Now we are trying to find sponsors for the league in the foreseeable future."
The marketing package which was returned to the clubs includes such things as ads on the boards, a jersey ad on the hip, advertising on the ice behind the goal line, and advertising in the center circle. However, for the latter advertising space, the clubs will only receive that marketing right for a limited time as the Swiss League still hopes to find a bigger sponsor for the space.
Oltner Tagblatt: Wie das Swiss-League-Debakel seinen Lauf nahm und was das nun für den EHC Olten bedeutet
