As in the NHL, the ZSC Lions will go new ways in entertaining their home crowd: Six beamers project moving pictures, colours and their logo in the ice - some even with three-dimensional effect. 7 minutes long will this intro be an did cost them about CHF 200,000.
For Roger Gemperle, press officer of the Lions, it is all about entertainment: "We want to increase the appeal of a hockey match - a game of the Lions should be an event. However, sports is still the most important thing."
Some impressions of the new show (tagesanzeiger.ch)Related Articles:
Presentation of the Kloten Flyers' new pre-game show today (13 August 2013)