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The NHL's new base in Switzerland will focus "on international operations, strategy and development."

swisshockeynews.ch

The office opened its doors in August 2025, but the NHL only announced its existence today. They will work on "expanding the NHL's footprint in Europe" by also organizing fan engagement events and initiatives.

“We’re at a pivotal moment in our global journey,” said NHL Deputy Commissioner Bill Daly. “Establishing our corporate presence in Europe marks a critical step forward, allowing us to deepen our connection with international fans and partners alike. By investing in a new office, we’re positioning ourselves to further, and better, grow the game of hockey outside of North America.”

( 10 November 2025 | mso )

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