New logo and visual identity for Sierre

Today, HC Sierre presented their new logo and visual identity. "This new visual identity marks an important milestone in the development of HC Sierre", Alain Bonnet, the club's president, states. "It reflects our commitment to building a sustainable structure for the club and giving it an image that matches its ambitions, while remaining true to its history and its fans." 

"A club’s identity is essential. It must inspire the players, foster a sense of belonging, and send a clear message to our opponents", head coach Chris McSorley is cited. "This new logo perfectly embodies the spirit we want to foster within the club."

The updated look combines past and present, incorporating parts of the old one in a new way. "This new design lives up to the club’s athletic spirit: it is more versatile thanks to its wide range of styles, more striking with its sharp lines, and more impactful in its shapes and colors", Christophe Gerber, the Senior Graphic Designer of the by the way studio, notes.